Job Purpose Statement: ˇ To assist in the development of channel growth plan based on understanding of channel opportunity landscape, understanding of the shopper (guest/ diner/ operator) insights, and understanding of channel characteristics ˇ To assist in the implementation of channel plans through development of key channels with element activations required: lead brand, pack, price, merchandising standard, trade activity programs in order to grow market share and profitability for UFS beveragesˇ Lead and excel in front of house merchandising/marketing executions.ˇ Work with distributor and other 3rd party suppliers to ensure channel plan is well executed and to build up system capabilityˇ Support RTM organization and team to meet availability, penetration and volume target Detail Principal Activities:§ Enhance beverage's thought leadership by studying guest/ diner/ operator insights and channel characteristics in different channels§ Support in the development and implementation of channel plans which includes:o New outlet development§ Work with distributors or other 3rd party suppliers to drive new open outlet for UFS beverageso Drive existing outlets for a sustainable business growth§ Implement merchandising plan to drive UFS beverage presence in the outlet to ensure winning position across channels.§ Develop volume driving activities program.o System capability build up§ Work with distributors for essential integrated planning and execution between RTM and Channels.§ Work with other 3rd parties to improve system capability: new outlet penetration (hunter); dispenser program development, merchandising execution. Incumbent Requirements § Solid experience in channel marketing and executions in marketing.§ Strength in channel development, growth planning and execution.§ Minimum of 1-2 years experience in FMCG industry preferable in beverages industry.§ Winning, persistent and resilient attitude, strong human relation, strong analytical skills to effectively present and implement action plans.§ Good logical thinking in process setting and following-up.§ Knowledge about trade marketing (experience in trade marketing is plus)§ A team player§ Set high standards and be proactive in making things happen.
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